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I think if you take out pickups from both GM and Ford in the US you would have a large dent in their income.?
L8 both Fraud and GM would be suicidal to not build models that the market obviously wants. By the same token they would be foolish to offer the same full sized pick-up model in oz because its not going to sell and would be a total waste of money in comparison to the USA market sales.
Its all about building what the market wants not what you want to sell them and this is where Holden went MIA on their business model. The dunny should have got buried a decade ago when its sales clearly showed we had had enough of large sedans.
One thing I dont understand is the whole large car theme, being Holdens problem.... In 2012 Commodore was the 4th biggest seller in AUS, and that was against all Vehicals, large and small. While it is true that those figures were down 9%, the Commodore outsold the Cruze (Holden's Smallish mid-sized car). and in 2012 dispite the GFC, Australian's bought Cars in Record numbers, 1.1 million of them, a jump of more than 10% form 2011, so i doubt whether lack of money, or the GFC is the reason Car Manufacturing in this Country is in trouble. And if you look at the figures posted, there are quite a few very large vehicles being sold by all the Manufacture's. And in the CAR sales section, the Commodore was only outsold by Mazda 3 and Corolla, Commodore outsold all others, little CAR's included.. The Commodore is a big car for sure, but for anyone who wants a big safe, fast reliable car like a Commodore Station Wagon, it is perfect, A Large or Mid sized 4x4 is not always everyone pick for various reasons (some of them being Safety, as 4x4's with Higher Center of gravity & narrow wheel track, tend to tip over fairly easily) or cost. Salesmen have been traveling this country in Holden & Falcon Station Wagons for years because of there size... The thing I hear all the time is, " It's just a Holden" people these days are all about perceived image, and a European Car for some, if not most is a measure of success.. and to those people size is important, and prestige and BRAND. If we are looking for what has been the cause of Holden's demise, i genuenly believe size has less to do with it, that other Management & Marketing issue's. 
