In reply to the comments that suggest Holden have the wrong car for the market and that is why they don't sell enough,
We need to go back to the days when the VE was being designed. Back to the early 2000s, when VT11s and VXs were selling well here and the WH was kicking goals both here and in the middle east. Our fleets were still being incentivised to drive locally built cars. V8 Supercars was hugely popular and sales of SS's and XR8s were making up a big percentage of sales on the back of this. The Monaro which Holden had not even planned for ended up not only getting built, but in bigger numbers than initially planned for including exports to middle east, US and a few to the UK.
So Holden set about designing the VE. Exports were a major consideration, the WM Statesman was released almost at the same time as the VE at the expense of the Wagon unlike the VQ and WH which both came a couple of years after the sedan. GM had flagged Holden as their RWD Engineering centre for the world - proof of this is they let the Camaro be engineered in Australia.
So the VE and WM get released, then shortly after - DISASTER !!! We have the GFC.
In order to survive Pontiac goes, which ends VE exports to America, the middle east sales almost dry up due to I think our strong Aust $, and as the VE model ages the local sales drop off.
I'm not sure that a different car would have changed this. If more fleets bought local maybe that would have helped I don't know. But I believe it is a case of circumstances not the wrong car. I've had a few VE's and driven dozens of them. They are a great car. I've driven with overloaded trailers, high speeds (not on public roads) and they handle great.
A small car or an SUV would have been just one more small car or SUV in the marketplace. What Australia needs is one car that can do many jobs and Holden and Ford both offer that. A small change to tarrifs (maybe 5%) might have given Holden and Ford the breathing space they need to continue our great heritage of designing, engineering and building cars here.