US Commodore export numbers could be less than 2000 per annum
Chevrolet has revealed only 900 SS models will be shipped initially from Australia for the December on-sale.
The company’s marketing manager for performance cars that include the Chevrolet SS, Corvette and Camaro, John Fitzpatrick, agreed 1700-2000 SS sales would be sufficient to deem the model a success when asked by Edmunds.com.
“If you look at [the SS’s] competitors, it’s going up against the Dodge Charger SRT8, the Chrysler 300 SRT8 and the Ford Taurus SHO,” he told Edmunds. “If you look at how many cars are in that segment, it is only about 3,000-5,000 cars for the entire calendar year.
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Chevrolet SS sports sedan will carry a sticker price of US$44,470 including shipping. The price is below that of the two main competitors in the small market for nonluxury, rear-wheel-drive performance sedans: the Chrysler 300 SRT ($47,240) and the Dodge Charger SRT ($45,270 for the Super Bee trim level). Both prices include shipping.
It will come in just one model. The only options will be a sunroof ($900) and a full-sized spare tire ($500).
Standard equipment will include: Brembo front brakes, forged aluminum wheels with performance Bridgestone tires, Chevy's MyLink infotainment system, color head-up display with color instrument panel, heated and ventilated memory seats, side blind zone alert and lane-departure warning and Bose audio system with one year of free SiriusXM radio.
The car will be powered by a 6.2-liter V-8 producing 415 hp and 415 pounds-feet of torque and will travel 0 to 60 mph in about five seconds, GM says.
November Sales Highlights (vs. 2012)
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- Chevrolet sales were up 13 percent and retail deliveries were up 20 percent.
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- Sales of Chevrolet cars increased 19 percent, with Malibu up 41 percent, Volt up 26 percent, Impala up 20 percent and Camaro up 14 percent. Retail deliveries of the Cruze were up 39 percent and Impala more than doubled.
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- The Chevrolet Cruze, Equinox and Volt had their best November sales ever.
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- Sales of the Chevrolet Tahoe were up 23 percent, the Traverse was up 21 percent and the Silverado was up 12 percent.
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- GMC sales were up 20 percent, with the Sierra up 22 percent and the Acadia crossover up 108 percent, which keeps it on track for its best year ever.
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- Small business sales were up 38 percent, including a 76-percent increase in pickup deliveries. Commercial fleet deliveries increased 18 percent.
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- Buick deliveries increased 13 percent and the brand is on track for its best year since 2005. November was Buick’s 19th consecutive month of year-over-year retail sales growth.
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- Cadillac sales increased 11 percent and retail sales have grown in each of the past 18 months, driven by the success of the new XTS and ATS.
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“We feel good about the direction of the economy and our own momentum,” McNeil said. “The economy is creating jobs and household wealth. Energy costs are dropping and credit is available and affordable. All of this bodes well for future growth.”
Considering the SS is going to be around $8k cheaper than the equivalent dunny here and in at least 1500 Chevy dealerships within a 300m population its interesting that GM has an expectation of 1700-2000 units pa, that would make the dunny a very niche market product. The Camaro for the moment is still on the same zeta platform as the dunnydore, but Camaro being a 2 door sports is definitely a niche market product, but even that fat overweight tub of lard is doing 85,000 sales pa. With the obsolescence of the zeta for the vy dunny now having a known date and the switch to alfa for the Camaro imminent in late 2014 year, GM couldn't have timed the runout and closure much better
FYI the other GM very high niche model the vette does around 13-14,000 pa. Considering the dunny was/is Holden's main product and designed to be Holden's volume seller the numbers put on it by GM (in their far far bigger market selling much cheaper than here at home) makes interesting reading.
However GM should know what sells and they know the zeta platform backwards, so they must think that this is where dunnydore sits in the scheme of desirability and market demand (for such vehicle specs). I must say even though no dunny is my cuppa-tea I still expected quite a bit more in that big market, remembering its being sold by the No1 brand in the USA. Also its not like Holden is flat-out and overachieving.
Interesting to look at what GM does volume sell in the usa in cars (we all know that bloody big pick-ups and black suvs with 24" rims sell as well as jam/scones and a fresh pot of tea in London do)
Edited by LXSS350, 19 December 2013 - 11:54 AM.