Holden have had this same one track mind on the Australian Market for Decades.
For a large company the one track way of thinking becomes a culture and in this very protected industry it is borne out of total complacency. I have seen some very bad examples over the years of how management in even the largest companies often waste billions, and although these companies are mega profitable waste is waste. Yet if you show them what's happening the ceo or top management will often just shrug the shoulders and say hell its worked that way fine for the past 40yrs .... why mess with it?
In years gone by (for Holden) the exchange rate was favourable, competition was mild and sales where ok, but Christ almighty talk about sit on your butt and squander your perfect opportunity to maximise Holden's strength within the oz market.
Remember they got heaps of negative feedback when the opal vb was seen as too small to replace the Hz and Holden seem to have never forgotten that period. All the press at the time consistently mentioned no matter what was being reviewed how the fraud was the only real full sized family sedan sold in Australia.
They just got caught in this - as long as we beat the Fraud numbers ....... but in truth it was this that blinded them to the other brands and types of cars that where actually the cars stealing from their dunny sales.
Makes it even worse that Fraud where leading Holden down the same dead-end road. Holden foolishly believed that the oz market had not changed, advanced or evolved and they had a large part of the market covered with the different variations of the dunny.
Dealers would be definitely a prime source of what 2013 customers are now requiring and what they want. No good being in an Ivory tower when all you can see is red from the bloodshed happening at ground level. Remember the number of cars being sold a year in oz is good just not enough going into a Holden dealer and spending.
They really dropped the ball on understanding their own market. The support acts they sold alongside the main dunny product where at best 2nd rate. Whom ever is doing the research, analysis and market studies needs taking out the back blocks via a rope through prince albert then chained to an xd/xf falcon for the rest of their lives.
Its all too late now but this should never ever have happened and imo Holden didn't need handouts to fix it they just needed a vehicle/s that would capture them back enough of the new car sales to keep the doors open so they could build on that initial release/s.
Edited by LXSS350, 22 December 2013 - 11:42 PM.